a) State five ways e-marketing could be abused b) Ajax Ltd is a marketing company that intends to reach its customers through e-mail. explain five importanc...

(a) Five ways e-marketing could be abused

1. Sending spam (unsolicited messages): Flooding people with unwanted advertising e-mails and messages they never asked for.
2. Fraud and scams: Using fake websites and offers to deceive customers and collect money for goods that are never delivered.
3. Identity theft and phishing: Stealing customers' personal, bank or card details through fake links to defraud them.
4. False or misleading advertising: Posting exaggerated or untrue claims about products online to deceive buyers.
5. Invasion of privacy: Collecting and selling customers' personal data without their consent.

Other acceptable ways: spreading computer viruses/malware, and selling counterfeit or illegal products online.

(b) Five importance of e-mail to Ajax Ltd's operations

1. Fast communication: E-mail lets Ajax Ltd reach customers instantly, no matter the distance.
2. Low cost: Sending information and adverts by e-mail is much cheaper than post or print media.
3. Wide reach: A single message can be sent to many customers at once across different locations.
4. Keeps records: E-mails provide a written record of transactions and correspondence for reference.
5. Allows attachments and personalisation: Ajax can attach catalogues, invoices and images, and address customers by name to build relationships.

Other acceptable point: it enables prompt feedback and quick handling of customer enquiries and complaints, and it operates day and night.