The practice of giving a particular name to a product by a manufacturer is

Assessment: WAEC SSCE - Commerce - 2015 (Objective) Subject: Commerce

Question 1 Report

The practice of giving a particular name to a product by a manufacturer is

Answer Details
Branding is the practice of giving a particular name or symbol to a product by a manufacturer. It involves creating a unique identity for a product or service to differentiate it from those of competitors. The purpose of branding is to create a positive image of the product or service in the minds of customers and to make it easily identifiable. A strong brand can lead to increased customer loyalty, trust, and ultimately, increased sales. Branding can be done through various means, such as logos, slogans, packaging, and advertising.
Read lesson note on Elements Of Marketing (JAMB)
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