which of the following is a function of the retailer?
Answer Details
The function of a retailer is to sell goods directly to the end consumer. Therefore, of the options given, "stocking a variety of goods" is the function of a retailer. Retailers buy goods in large quantities from manufacturers and wholesalers and then sell them in smaller quantities to consumers. The retailer is responsible for ensuring that the goods they stock are what their customers want and need, and they must also ensure that they are properly displayed and priced to attract customers. While retailers may provide some storage facilities for their goods, this is not their main function. Financing manufacturers and advertising goods are also not functions of the retailer, as these activities are typically performed by manufacturers and wholesalers or advertising agencies, respectively.