A company that manufactures fruit juice has decided to advertise the product on television. (a) Outline four reasons for the advertisement. (b) State three ...

A company that manufactures fruit juice has decided to advertise the product on television.

(a) Outline four reasons for the advertisement.
(b) State three advantages and disadvantages each for choosing television as a medium of advertising the product

Answer Details

(a) Four reasons for advertising the fruit juice product on television are:

1. Reach a large audience: Television advertising allows the company to reach a broad audience, including those who do not use social media or the internet.
2. Increase brand awareness: Advertising on television can increase brand awareness and make the product more recognizable to consumers.
3. Highlight product benefits: Television advertising allows the company to showcase the product's benefits, such as its taste, health benefits, and quality.
4. Drive sales: By advertising on television, the company can increase sales by encouraging consumers to buy the product.

(b) Three advantages and disadvantages of choosing television as a medium of advertising the product are:

Advantages:

1. High reach: Television advertising can reach a vast audience, including those who do not use social media or the internet, making it an effective medium for reaching a broad audience.
2. Visual impact: Television advertising allows companies to use visuals and audio to create an emotional connection with the audience, which can be more impactful than other mediums.
3. Targeting options: Television advertising offers targeting options such as time of day, program, and channel selection, allowing companies to target specific audiences.

Disadvantages:

1. High cost: Television advertising can be expensive, and production costs can also add up, making it a costly medium for small businesses.
2. Short lifespan: Television ads have a short lifespan and are often forgotten by viewers, meaning that multiple airings may be required to have a significant impact.
3. Low engagement: Viewers can easily tune out television ads or fast forward through them, making it a less engaging medium than others, such as social media or influencer marketing.

In summary, advertising on television offers the advantages of high reach, visual impact, and targeting options, but also has disadvantages such as high cost, short lifespan, and low engagement. Companies should carefully weigh the pros and cons before deciding to advertise on television.