The first step in the marketing research process is

Assessment: WAEC SSCE - Marketing - 2017 (Objective) Subject: Marketing

Question 1 Report

The first step in the marketing research process is

Answer Details
The first step in the marketing research process is problem definition. This involves identifying and defining the problem or issue that needs to be researched. It is important to clearly define the problem in order to ensure that the research is focused and relevant. The problem definition stage involves asking questions such as: What is the problem or issue? Why is it important to the organization? What information is needed to address the problem or issue? Once the problem is clearly defined, the research can move on to the next stage, which is typically situation analysis.
Read lesson note on Marketing Planning And Research (WAEC)
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