How many groups of buyer make an industrial market?

Assessment: WAEC SSCE - Marketing - 2017 (Objective) Subject: Marketing

Question 1 Report

How many groups of buyer make an industrial market?

Answer Details
In general, an industrial market is made up of four main groups of buyers. These groups are: 1. Producers: These are businesses that buy raw materials, components, and other inputs to produce goods or services that are sold to other businesses or consumers. 2. Resellers: These are businesses that buy finished goods or components and then resell them to other businesses or consumers. Examples include wholesalers and distributors. 3. Governments: Government agencies at the local, state, and federal levels are often buyers in industrial markets, purchasing goods and services for a variety of purposes. 4. Institutions: Institutions such as hospitals, universities, and non-profit organizations are also significant buyers in industrial markets, purchasing goods and services to support their operations. While there may be additional subcategories within each of these groups, these four main groups make up the primary buyers in industrial markets.

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