(a) Explain the term "marketing." (b) State five importance of marketing in agriculture. (c) Mention five marketing functions. (d) In which four ways can th...
Question 1 Report
(a) Explain the term "marketing." (b) State five importance of marketing in agriculture. (c) Mention five marketing functions. (d) In which four ways can the marketing of agricultural produce be encouraged?
Answer Details
(a) The term marketing
Marketing is the sum total of all the activities and services involved in moving agricultural produce from the producer (farmer) to the final consumer. It covers assembling, processing, storage, transportation, grading, pricing, buying and selling of the produce.
(b) Five importance of marketing in agriculture
- It moves produce from areas of surplus to areas of scarcity/need.
- It provides income to farmers and creates employment for many people.
- It stabilises prices of agricultural produce and matches supply with demand.
- It encourages increased production by ensuring farmers can sell their output.
- It makes goods available to consumers at the right time, place and form.
(c) Five marketing functions
- Assembling/collection of produce.
- Processing of produce.
- Storage of produce.
- Transportation of produce.
- Grading and standardisation.
- Buying and selling (exchange).
(d) Four ways marketing of agricultural produce can be encouraged
- Provision of good roads and transportation facilities.
- Provision of storage and processing facilities to reduce spoilage.
- Establishment of marketing boards and cooperative societies.
- Provision of credit facilities and reliable market information to farmers and traders.
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