The main purpose of branding is to

Assessment: JAMB UTME - Commerce - 2012 Subject: Commerce

Question 1 Report

The main purpose of branding is to
Answer Details
The main purpose of branding is to create an identity for a product, making it recognizable and unique. This helps to differentiate it from similar products, making it easier for consumers to remember and choose the product. A strong brand also helps to create product awareness and make the product more attractive, potentially leading to increased sales volume.
Read lesson note on Elements Of Marketing (JAMB)
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