Good and services are made available to consumers through
Answer Details
Goods and services are made available to consumers through the channel of distribution, which is a network of individuals and organizations that work together to get products and services from the producer to the final consumer.
The channel of distribution includes a variety of entities, such as wholesalers, retailers, distributors, and agents. These middlemen play a crucial role in the distribution process by providing services such as storage, transportation, financing, and marketing.
For example, a manufacturer of smartphones may use a wholesaler to purchase large quantities of phones at a discounted price. The wholesaler then sells the phones to retailers, who in turn sell them to consumers. The retailer may also provide additional services such as customer support and product demonstrations.
In addition to the middlemen, the channel of distribution also includes transportation and logistics companies that ensure the products are delivered to the right place at the right time. Sales promotion and advertising agencies can also be part of the distribution channel by creating awareness and interest in the product.
Overall, the channel of distribution is a critical component of the marketing mix, as it ensures that goods and services are available to consumers when and where they need them. Without an effective distribution strategy, even the best products may fail to reach their target market.