The last link in the channel of distribution is the

Assessment: WAEC SSCE - Commerce - 2011 (Objective) Subject: Commerce

Question 1 Report

The last link in the channel of distribution is the

Answer Details
The last link in the channel of distribution is the "consumer". The channel of distribution refers to the path or route through which goods and services move from the producer to the final consumer. The consumer is the ultimate destination of the goods or services, and therefore, represents the final link in the distribution channel. The producer or manufacturer produces the goods, then sells to the wholesaler who then sells to the retailer, and the retailer sells to the consumer. Thus, the consumer is the end user who buys the product or service for personal consumption or use.
Read lesson note on Purchase And Sale Of Goods In Home And Foreign Trade (WAEC)
Read lesson note on Commerce (JAMB)
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