(a) List six advertising media used in business. (b) What is personal selling? (c) State four advantages and two disadvantages of personal selling

Answer Details

a) Six advertising media used in business include:

1. Television
2. Radio
3. Print (newspapers, magazines)
4. Outdoor (billboards, bus stops)
5. Online (websites, social media)
6. Direct mail (postcards, brochures)

b) Personal selling is a form of promotion where a salesperson communicates directly with a potential customer to persuade them to buy a product or service. The salesperson may meet with the customer in person, over the phone, or through video conferencing.

c) Advantages of personal selling:

1. Builds relationships with customers
2. Provides opportunity for personalized communication
3. Helps customers understand the product or service
4. Facilitates the closing of sales

Disadvantages of personal selling:

1. Can be time-consuming and expensive
2. May not reach as many potential customers as mass media advertising.

Note: The advantages and disadvantages listed above are general and may vary depending on the specific situation and product being sold.