One of the benefits of e-marketing is that it

Assessment: WAEC SSCE - Marketing - 2022 (Objective) Subject: Marketing

Question 1 Report

One of the benefits of e-marketing is that it
Answer Details
One of the benefits of e-marketing is that it broadens a company's customer base. E-marketing is a form of marketing that utilizes electronic communication technologies, such as the internet, social media, and email, to promote a company's products or services. By utilizing these technologies, a company can reach a larger audience and attract customers from different geographical locations. This is because e-marketing allows a company to communicate with potential customers who are not limited by physical proximity or time zone differences. Therefore, a company that engages in e-marketing has the potential to reach a wider customer base and increase its market share.
Read lesson note on Marketing Mix And Marketing Environment (WAEC)
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