A company's orientation that concentrates on mass distribution and low cost of it's products is a

Assessment: WAEC SSCE - Marketing - 2022 (Objective) Subject: Marketing

Question 1 Report

A company's orientation that concentrates on mass distribution and low cost of it's products is a 
Answer Details
The company's orientation that concentrates on mass distribution and low cost of its products is called the "production concept." This means that the company is primarily focused on producing large quantities of its products at a low cost in order to make them widely available to consumers. The company is not necessarily concerned with meeting specific customer needs or wants, but rather with maximizing efficiency in its production processes. This orientation is often associated with companies that produce standardized or commodity-type products, and it may be less effective for companies that operate in highly competitive or rapidly changing markets.
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