Which of the following distribution channels would be used to sell tractors and cranes?

Assessment: WAEC SSCE - Marketing - 2022 (Objective) Subject: Marketing

Question 1 Report

Which of the following distribution channels would be used to sell tractors and cranes?
Answer Details
Tractors and cranes are capital goods and expensive products, hence their distribution channels usually involve a more direct and specialized approach. The most appropriate distribution channel for selling tractors and cranes is the Producer>Agent>Consumer channel. In this channel, the producer (manufacturer) of the tractors and cranes will sell directly to the agent who specializes in selling such heavy-duty equipment. The agent in turn sells to the final consumer (usually a company or organization that needs the equipment for industrial or agricultural purposes). This distribution channel is more direct and specialized, with a focus on meeting the specific needs of the consumer.
Read lesson note on Distribution (WAEC)
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