The channel member who does not take title to goods is the
Answer Details
The channel member who does not take title to goods is an agent.
In the distribution channel, there are different types of intermediaries or channel members, such as retailers, wholesalers, agents, and distributors. These intermediaries help to move goods from manufacturers to end-users or customers.
An agent is a channel member who acts as a middleman between the manufacturer and the end-user but does not take ownership or title to the goods. The agent represents the manufacturer and sells the goods on their behalf to the end-user. In return, the agent receives a commission or a percentage of the sale price as compensation for their services.
An agent may also provide other services such as marketing, advertising, and customer service. They can help to reduce the cost of distribution for manufacturers, as they do not have to invest in their own sales force or distribution network. Instead, they can rely on the agent's expertise and established network to reach the target market.
In summary, an agent is a channel member who facilitates the sale of goods on behalf of the manufacturer without taking title or ownership of the goods.