a). State five importance of marketing planning to an organization. b) Mrs. Janet, a dry fish seller, formed an organization with other dry fish sellers for...

Answer Details

a) Five importance of marketing planning to an organization are:

1. Helps organizations determine their target market and understand their customers' needs and preferences.

2. Provides organizations with a roadmap to achieve their marketing goals and objectives.

3. Facilitates allocation of resources and budget to the most effective marketing initiatives.

4. Enables organizations to identify and respond to market trends and changes.

5. Helps organizations measure and evaluate the success of their marketing efforts.

b) The organization formed by Mrs. Janet with other dry fish sellers is likely a cooperative or a trade association.

The functions the organization would perform to its members include:

1. Pooling resources: The organization would allow its members to pool their resources and work together to achieve common goals, such as negotiating better prices for supplies or increasing their bargaining power in the market.

2. Sharing knowledge and information: The organization would provide a platform for its members to share information and best practices, helping them to improve their businesses.

3. Providing support and services: The organization may offer support and services to its members, such as training, marketing and promotion, and access to credit.

4. Representing the interests of its members: The organization would act as a representative of its members, advocating for their interests and promoting their businesses in the local market and beyond.