Which of the following channels of distribution would a producer who wants to control its unit price use?
Answer Details
A producer who wants to control its unit price would most likely choose the "Producer / Consumer" channel of distribution. This is because in this channel, the producer sells its products directly to the end-users (consumers) without involving any intermediaries such as retailers, wholesalers, or agents.
By eliminating intermediaries, the producer can have greater control over the pricing of its products, as it can set the price without having to factor in the markup that would be added by intermediaries. This can result in a lower unit price for the consumer, making the product more attractive and potentially increasing sales.
However, using this channel may also require the producer to handle tasks such as marketing, order fulfillment, and customer service, which can add to the producer's costs. Additionally, reaching a wide audience through direct sales can be challenging for smaller producers who may not have the resources to market and distribute their products on their own.