Question 1 Report
A company is under pressure to reduce the environmental impact of its products while keeping prices low.
Explain three tensions between these two aims. [3]
This tests the conflict between reducing environmental impact and keeping the selling price low. Environmental improvements can create extra costs at design, manufacture or end-of-life.
A further valid tension is that cleaner manufacturing may need investment in new machinery before savings are made. [1] For three marks, explain three separate cost-versus-environment links, rather than just stating that both aims are important.
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