The following data come from a pharmacist’s memory study. Customers heard a list of twelve medicine names and recalled as many as possible straight afterwar...
Question 1 Report
The following data come from a pharmacist’s memory study. Customers heard a list of twelve medicine names and recalled as many as possible straight afterwards.
(a) Describe the serial position effect shown when people recall more items from the beginning and end of a list than from the middle. [2]
(b) Explain why items at the end of the list may be recalled best. [2]
Answer Details
(a) More words from the beginning of the list are recalled than middle words [1], and more words from the end are recalled than middle words [1] (b) The last items are still in short-term memory at the point of recall [1], so they have not yet decayed or been displaced [1]
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