Trade fairs and exhibitions are media of

Trade fairs and exhibitions are primarily media of sales promotion. They provide a platform for businesses to showcase their products or services to potential customers and promote them through various marketing activities such as demonstrations, product launches, and presentations. The main goal of participating in trade fairs and exhibitions is to generate leads, close sales, and build relationships with customers and other industry players. While they can also serve as a means of customer service, market segmentation, and advertising, these functions are not the primary focus of trade fairs and exhibitions.