A system where customer patronage is sought by producing what they need is referred to as _______?

Assessment: JAMB UTME - Commerce - 2017 Subject: Commerce

Question 1 Report

A system where customer patronage is sought by producing what they need is referred to as _______?
Answer Details
The term you are referring to is "market orientation." Market orientation means that a company focuses on understanding and meeting the needs of its customers. The company's efforts are directed towards producing what the customers want and need, rather than just pushing what the company wants to sell. In other words, the company is more concerned with satisfying customer demand than promoting its own products or sales. By having a market orientation, a company can create loyal customers and establish a strong reputation in the market, leading to increased sales and long-term success.
Read lesson note on Elements Of Marketing (JAMB)
Read lesson note on Purchase And Sale Of Goods (JAMB)
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