Competitive price in marketing is arrived at by__________

Competitive price in marketing is arrived at by setting the price in relation to competitors' price. This means that a company will consider the prices of its competitors for the same or similar products, and then set its price accordingly. The aim is to ensure that the company's price is competitive and attractive to customers while still allowing for a reasonable profit margin. By setting the price in relation to competitors' price, a company can avoid pricing its products too high or too low and can remain competitive in the market. This approach is common in industries with high competition, where customers have a lot of options to choose from, and price is an essential factor in their purchase decision.