Which of the following advertising medium appeals to only the literate in the society

Print media advertising appeals to only the literate in the society. This is because print media refers to any form of communication that is printed on paper or other similar materials, such as newspapers, magazines, brochures, and flyers. These materials typically require readers to have a certain level of literacy and reading comprehension skills in order to understand the message being conveyed. On the other hand, radio, television, and cinema advertising rely heavily on audio and visual elements to convey their message. These mediums do not require the same level of literacy as print media because they use spoken words and moving images to communicate with the audience. Therefore, if an advertiser wants to reach a literate audience, print media advertising would be the most effective medium to use.