Which of the following is used as pricing policy?

Assessment: JAMB UTME - Commerce - 2013 Subject: Commerce

Question 1 Report

Which of the following is used as pricing policy?
Answer Details
Among the given options, "market skimming" is a pricing policy. Market skimming is a pricing strategy where a company sets a high price for its new or innovative product initially, targeting early adopters who are willing to pay a premium price for the product. As demand from this segment declines, the company gradually lowers the price to attract more price-sensitive customers. This strategy is usually employed by companies to recoup their research and development costs quickly. Labelling refers to the process of attaching a label to a product that provides information such as the name, ingredients, nutritional value, and instructions for use. Packaging refers to the physical container or wrapping used to protect and present a product. It can include materials such as boxes, bags, bottles, and jars. Market selection refers to the process of identifying and targeting specific market segments that a company believes are most likely to buy its products or services. Therefore, market skimming is the pricing policy out of the given options.

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