Feedback obtained from marketing research on consumers' needs would be used to__________

Feedback obtained from marketing research on consumers' needs would be used to change product features. Marketing research involves gathering data about consumers, their needs, and their preferences for products and services. This information can then be used by companies to make informed decisions about what to offer and how to offer it. For example, if the research reveals that consumers are looking for a certain type of product feature, the company may choose to modify or add that feature to their products in order to better meet consumer needs and preferences. By doing this, companies can improve the appeal of their products and potentially increase sales.