A market where specialists are needed before purchase decision is made is___________

Assessment: WAEC SSCE - Marketing - 2019 (Objective) Subject: Marketing

Question 1 Report

A market where specialists are needed before purchase decision is made is___________

Answer Details
A market where specialists are needed before a purchase decision is made is the "industrial market". The industrial market, also known as the business-to-business (B2B) market, consists of businesses that buy products or services to use in their own operations or to resell to others. In the industrial market, purchases are often made by a team of specialists who have expertise in the specific products or services being purchased. Because the products and services purchased in the industrial market are often complex and expensive, the purchase decision-making process can be lengthy and require significant research and evaluation. This is why specialists are needed to assess the technical requirements, specifications, and other factors that impact the purchase decision. In contrast, the consumer market is made up of individual consumers who buy products or services for personal use, and the purchase decision-making process is generally simpler and less specialized.

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