Which channel of distribution would a producer of tomato paste in kano use to reach a target market in Asaba?

Assessment: WAEC SSCE - Marketing - 2019 (Objective) Subject: Marketing

Question 1 Report

Which channel of distribution would a producer of tomato paste in kano use to reach a target market in Asaba?

Answer Details
A producer of tomato paste in Kano would likely use the channel of distribution that involves the producer, wholesaler, retailer, and consumer to reach a target market in Asaba. This channel of distribution, also known as the traditional channel, is the most common way for products to reach consumers. In this channel, the producer sells the tomato paste to a wholesaler, who then sells it to a retailer. The retailer then sells the product to the final consumer in Asaba. Each step in the chain adds value to the product by providing distribution, marketing, and customer service, among other things. By using this channel of distribution, the producer of tomato paste in Kano can reach a large number of consumers in Asaba, who can purchase the product through a local retailer.

Download The App On Google Playstore

Everything you need to excel in your exams

Green Bridge CBT Mobile App
Personalized AI Learning Chat Assistant
200,000+ Exam Questions Across IGCSE, JAMB, WAEC & NECO
Over 3,900 Lesson Notes
Offline Support - Learn Anytime, Anywhere
Green Bridge Timetable
Literature Summaries & Potential Questions
Track Your Performance & Progress
In-depth Explanations for Comprehensive Learning