Which channel of distribution would a producer of tomato paste in kano use to reach a target market in Asaba?
Answer Details
A producer of tomato paste in Kano would likely use the channel of distribution that involves the producer, wholesaler, retailer, and consumer to reach a target market in Asaba. This channel of distribution, also known as the traditional channel, is the most common way for products to reach consumers. In this channel, the producer sells the tomato paste to a wholesaler, who then sells it to a retailer. The retailer then sells the product to the final consumer in Asaba. Each step in the chain adds value to the product by providing distribution, marketing, and customer service, among other things. By using this channel of distribution, the producer of tomato paste in Kano can reach a large number of consumers in Asaba, who can purchase the product through a local retailer.