In the consumer buying-decision process, an influencing factor that includes age and occupation is____________

Assessment: WAEC SSCE - Marketing - 2019 (Objective) Subject: Marketing

Question 1 Report

In the consumer buying-decision process, an influencing factor that includes age and occupation is____________

Answer Details
The influencing factor that includes age and occupation is a Personal factor. Personal factors refer to individual characteristics such as age, gender, occupation, income, education, and personal values that influence a person's buying decisions. These factors help shape a person's lifestyle and purchasing habits and can affect what they are looking for in a product, how much they are willing to spend, and what brand they prefer. For example, a person's age and occupation can influence their purchasing decisions by affecting their income, their personal values, and the types of products they need or want.

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