Fig. 1 shows the source artwork for a company that hires solar-powered boats on a city canal. The company is called Sunwake Boats. It needs a logo for a pri...
Question 1 Report
Fig. 1 shows the source artwork for a company that hires solar-powered boats on a city canal. The company is called Sunwake Boats. It needs a logo for a price-list document, an online booking page and waterproof boat stickers. The finished logo should include a sun, a boat and a simple water line, but the small birds shown in the sketch are optional. The booking page has a dark blue banner, while the printed price list has a white background. Create a design that remains clear in both places. The image must be easy to recognise from several metres away on a boat sticker.
(a) Create a logo based on Fig. 1 that includes the company name. [3]
(b) Use shape, size and contrast to make the logo suitable for a boat sticker. [2]
(c) Explain why the birds may be omitted from the completed logo. [1]
(d) Save a version with a transparent background for the booking page. [2]
Answer Details
(a) The logo must include Sunwake Boats, a boat, and both a sun and a water line. These are the essential features specified from the source artwork. [3]
(b) Use bold, simple, recognisable shapes and sufficiently large high-contrast text and features. A boat sticker is viewed from several metres away, so fine detail or weak contrast would not be effective. [2]
(c) The birds may be omitted because they are unnecessary detail that may be unclear at small size and could clutter the logo. [1]
(d) Remove the rectangular background area and save the result in a format that supports transparency, such as PNG. A transparent background allows the logo to sit clearly on the dark-blue booking-page banner without a visible white rectangle. [2]
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