GreenVale Drinks has developed a new sparkling apple drink and hopes to achieve sales of 1 million bottles in its first year. The business will sell product...
Question 1 Report
GreenVale Drinks has developed a new sparkling apple drink and hopes to achieve sales of 1 million bottles in its first year. The business will sell products through supermarkets and its own website. Before launch, the manager must communicate with supermarket buyers, delivery companies, employees and customers. Buyers need accurate prices and product details. Employees need to understand the promotion. Customers need to know where the drink is available. The manager has four options: a face-to-face meeting, email, telephone, and a website announcement. Each method has different advantages and disadvantages using time, cost and the need for a written record.
Which method should GreenVale Drinks use to send supermarkets a detailed price list and product specification? Give two reasons. [4]
Which method should the manager use to solve an urgent problem with a missed delivery to one supermarket? State two reasons. [4]
Which two disadvantages of using only the website to communicate the new product launch to customers should the business consider? [4]
Which combination of communication methods should the manager use to explain the new promotion to employees? Give two reasons for each method and two reasons why effective internal communication may help profit. [8]
Answer Details
(a) Email is suitable for supermarkets because a detailed price list and product specification can be attached. It creates a written record and buyers can forward it to colleagues. [4]
(b) Telephone is suitable for an urgent missed delivery because it provides an immediate response, permits quick questions and confirmation of a solution, and avoids waiting for an email reply. [4]
(c) A website alone will not reach customers who do not visit it and may be overlooked among many websites. It may not attract new customers, and customers cannot necessarily ask an immediate question. Any two disadvantages gain credit. [4]
(d) Use a meeting plus an email or written briefing. The meeting lets the manager explain the promotion, answer questions, and check that staff understand their roles. The written briefing provides details employees can keep and gives everyone consistent information. Effective internal communication reduces mistakes and helps staff promote the drink successfully, increasing sales and profit. [8]
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