A food company is attending a regional trade fair to find new retailers for its bottled sauces. The sales manager will meet buyers in person, demonstrate th...
Question 1 Report
A food company is attending a regional trade fair to find new retailers for its bottled sauces. The sales manager will meet buyers in person, demonstrate the goods and collect contact details. After the event, the company must send price lists, minimum order quantities and delivery information to interested businesses in the country. The manager has a small team and needs a method communication plan that is accurate.
(a) State two advantages of meeting potential retailers at the trade fair. [2]
(b) Identify two types of written communication the company could send after the event. [2]
(c) Give four reasons why the price list should be sent as written communication rather than given only by telephone. [4]
(d) Complete the following statement: Before sending advertising emails, the company should check that each retailer has __________ to receive them. [2]
(e) Give six disadvantages of using a face-to-face meeting as the only method of communication with all potential retailers. [6]
Answer Details
(a) Face-to-face contact at the trade fair lets buyers taste or see the sauces and have questions answered immediately. It can also build a business relationship, allow direct negotiation, and help staff judge buyer interest. [2]
(b) Two types of written communication are an email and a price list. Letters, catalogues, order forms and brochures are also acceptable. [2]
(c) A written price list gives the retailer a record of prices and reduces errors from prices or quantities being misheard. It can be checked later and passed to purchasing staff. It also provides evidence in a dispute and allows many retailers to receive the same accurate information. [4]
(d) The retailer must have given permission or consent to receive advertising emails, and the business needs a valid email address or contact details. [2]
(e) Face-to-face meetings alone involve travel costs and take a long time when many retailers must be contacted. They cannot easily reach retailers far from the fair, must be arranged at mutually suitable times, and can lead to inconsistent information from different staff. There is no automatic written record, staff may be unavailable, retailers may not want a meeting, and large numbers are difficult to contact. Any six valid disadvantages gain credit. [6]
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