Fig. 1 shows a window advertisement designed by a new independent retailer, North Street Books. The business wants more customers to visit its shop during t...
Question 1 Report
Fig. 1 shows a window advertisement designed by a new independent retailer, North Street Books. The business wants more customers to visit its shop during the school holiday.
(a) Identify the method of promotion used in Fig. 1. [1]
(b) State one appeal used in this advertisement. [1]
(c) Give two reasons why this method may increase sales for the retailer. [2]
Answer Details
(a) The promotion is a sales promotion, specifically a buy-two-get-one-free offer. [1]
(b) The advertisement appeals through saving money because the customer receives a free book. The free item and the limited-time message also create appeal and urgency. [1]
(c) The offer can attract customers into the shop and encourage them to buy more books than planned. Its prominent window display makes the offer noticeable, and “This week only” can encourage customers to visit before it ends. Any two. [2]
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