Rina owns a bakery that plans to sell packed lunches to office workers. Before ordering goods, she carried out market research. Of 280 people who completed ...
Question 1 Report
Rina owns a bakery that plans to sell packed lunches to office workers. Before ordering goods, she carried out market research. Of 280 people who completed her questionnaire, 65% said they would buy a lunch costing less than £6. Rina also watched customers at two nearby retailers during lunchtime.
(a) State two methods of market research Rina could use to collect information from office workers. [2]
(b) Identify the type of research obtained by watching customers. [1]
(c) Calculate the number of questionnaire respondents who said they would buy a lunch costing less than £6. Show your working. [2]
(d) Give one reason why this research may help Rina when setting a selling price. [1]
Answer Details
(a) Two market-research methods are a questionnaire or survey [1] and an interview [1]. Observation, focus groups and online polls are also valid.
(b) Watching customers is observation, a form of primary research [1] because Rina collects the information herself.
(c)
\[280\times\frac{65}{100}=182\]
182 respondents said they would buy a lunch under \(£6\) [2].
(d) The research indicates a price customers are willing to pay [1], helping Rina avoid setting the price too high.
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