Fig. 1 shows self-service checkouts in a supermarket. One employee is nearby to help customers scan goods, weigh loose produce and make card payments. The s...

Assessment: Commerce 4CM1 | Paper 1 Mock 01 | Written Paper 1 Subject: Commerce - 4CM1

Question 1 Report

4CM1-p1-retail-4

Fig. 1 shows self-service checkouts in a supermarket. One employee is nearby to help customers scan goods, weigh loose produce and make card payments. The supermarket is considering adding four more machines during busy evening shopping periods.

(a) Which technology is shown in Fig. 1? [1]
(b) State two benefits of self-service checkouts for customers. [2]
(c) Explain two reasons why the supermarket may use more self-service checkouts. [4]

Answer Details

(a) The technology is a self-service checkout, also called an automated checkout [1].

(b) Self-service checkouts may provide shorter queues or quicker payment [1]. They are also convenient for a small number of goods [1]. Customers may pack at their own pace and can use them when fewer cashiers are working.

(c)

  1. Fewer checkout staff may be needed [1]. This can reduce wage costs or allow staff to work elsewhere in the supermarket [1].
  2. More customers can pay at the same time [1]. This reduces queues and improves customer service, especially during busy evenings [1].

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