The following shopping service is shown in Fig. 1. A customer orders groceries using a phone and later collects packed bags from lockers outside a supermark...
Question 1 Report
The following shopping service is shown in Fig. 1. A customer orders groceries using a phone and later collects packed bags from lockers outside a supermarket. The retailer advertises that this service saves customers time.
(a) Identify the service shown in Fig. 1. [1]
(b) State one way the service benefits a customer. [1]
(c) Give two reasons why the supermarket must keep collection times accurate. [2]
Answer Details
(a) The service is click and collect, or online ordering followed by collection [1]. The customer orders online and collects packed goods later.
(b) It saves time in the supermarket [1]. It also avoids choosing goods in store and can allow collection at a convenient time.
(c) Accurate collection times are important because:
- If packing is late, customers may be unable to collect their groceries when promised [1].
- Delays reduce customer satisfaction and loyalty [1], so customers may use another retailer in future.
Accurate timings also help staff and locker space to be used efficiently.
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