Question 1 Report
(a) Define: (i) demand; (ii) price elasticity of demand [4 marks]
(b) Explain why the demand curve slopes downwards. [2 marks]
(c) List four agents of agricultural marketing [4 marks]
(d) State two advantages and one disadvantge of each of the following agricultural extension teaching methods; (i) newspapers; (ii) television [6 marks]
(a) Definitions
(i) Demand: Demand is the quantity of a commodity that consumers are willing and able to buy at a given price over a given period of time.
(ii) Price elasticity of demand: It is the degree of responsiveness of the quantity demanded of a commodity to a change in its price. It is expressed as:
\[ E_d = \frac{\%\ \text{change in quantity demanded}}{\%\ \text{change in price}} \](b) Why the demand curve slopes downwards
The demand curve slopes downwards from left to right because of the law of demand: the quantity demanded rises as price falls and falls as price rises, showing an inverse relationship between price and quantity demanded. This is due to the income effect (a fall in price raises the consumer's real income) and the substitution effect (a cheaper good replaces more costly substitutes).
(c) Four agents of agricultural marketing
(d) Two advantages and one disadvantage of each teaching method
(i) Newspapers
Advantages:
Disadvantage: They are of little value to illiterate farmers who cannot read.
(ii) Television
Advantages:
Disadvantage: It is expensive and needs electricity, so many rural farmers cannot afford or use it.
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