If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________
Answer Details
The pricing strategy adopted by the company is Geographic pricing. This means that the company is charging different prices for the same product in different geographic regions. In this case, the price of the 50kg bag of cement is higher in Kano than in Lagos, which could be due to factors such as transportation costs, local demand, and competition.
Geographic pricing is a common strategy used by companies to tailor their prices to specific markets or regions. It allows companies to take into account local factors that can affect the cost of producing or delivering their products, and adjust their prices accordingly. This can help companies remain competitive and profitable in different regions, while also meeting the needs of local customers.