The most common factor affecting land use is population pressure. This means that as the number of people in an area increases, there is a greater demand for land to be used for residential, commercial, and industrial purposes. This pressure can lead to changes in land use, such as the conversion of farmland to urban areas, deforestation, and the development of new infrastructure. In simple terms, as the population grows, the demand for land increases, and this affects how the land is used.