Who among the following comes first in the channel of distribution?
Answer Details
The manufacturer comes first in the channel of distribution.
The manufacturer is the one who produces the goods and is responsible for their quality and quantity. Once the goods are produced, they are sent to the wholesaler or consignor, who then sells the products to the retailer. The retailer then sells the products to the end consumer.
So, the manufacturer is at the beginning of the chain, as they are responsible for creating the product and setting it up for distribution. Without the manufacturer, there would be no product to distribute in the first place.