Which of the following is the basic principle of marketing concept?
Answer Details
The basic principle of marketing concept is that it is consumer-oriented. This means that a company should focus on identifying and satisfying the needs and wants of its customers in order to achieve success in the marketplace. This approach involves understanding the needs of customers, developing products or services that meet those needs, pricing them appropriately, promoting them effectively, and distributing them efficiently. The goal is to create long-term relationships with customers by delivering superior value and satisfaction. In contrast to seller-oriented, producer-oriented, or product-oriented approaches, which prioritize the interests of the company or the product itself, the marketing concept puts the customer at the center of all marketing activities.