The reward for entrepreneurship is profit. Profit is the excess of revenue or income earned by a business over the expenses and costs incurred in producing the goods or services. It is the return that an entrepreneur receives for taking the risk of starting and managing a business. The profit earned by entrepreneurs is a reward for their innovation, effort, and risk-taking ability. Profit serves as an incentive for entrepreneurs to continue investing in their businesses and to create new ventures. It is an important measure of the success and viability of a business.