The prudence concept demands that care is exercised in recognition of profit and that losses should be anticipated. This principle requires a conservative approach in accounting to ensure that financial statements are not overstated, and potential losses are recognized early. Under this concept, a company should not recognize revenue until it is earned, and expenses should be recognized as soon as possible. This helps to ensure that financial statements provide a more accurate representation of a company's financial position. In summary, the prudence concept requires that a company should exercise caution when recognizing profits and should anticipate potential losses, ensuring that financial statements are prepared on a conservative basis.