Fig 18 shows a cardboard box used to package an electric kettle for retail sale. The box has printed graphics on all six faces. The front face shows a full-...

(a) Two reasons why a photograph is used on the front face rather than a drawn illustration:

1. A photograph shows the customer exactly what the product looks like in reality, eliminating any ambiguity about its appearance, finish and proportions. This helps the customer make a confident purchasing decision. [1]
2. A photograph provides a realistic, professional-quality representation that is more eye-catching and visually appealing on a shop shelf than a line drawing or illustration, helping the product stand out in a competitive retail environment. [1]

(b) Two recycling symbols and their meanings:

1. Mobius loop (three curved arrows forming a triangle): This symbol indicates that the packaging material can be recycled. It tells the consumer that the material is accepted by recycling facilities. If a percentage number appears inside the loop, it indicates the proportion of recycled content in the packaging. [1]
2. WEEE symbol (a crossed-out wheelie bin): This symbol appears because the box contains an electrical product (the kettle). It indicates that the product must not be disposed of in general household waste but should be taken to a designated collection point for proper recycling of electrical and electronic equipment, to prevent hazardous materials from entering landfill. [1]

Other valid symbols include: the Green Dot (manufacturer has contributed to a packaging recycling scheme), the Tidyman (dispose of packaging responsibly in a bin), and the FSC logo (paper/card from responsibly managed forests).