Question 1 Report
A travel blogger wrote the following on a popular website:
'I visited a community-run ecotourism project in Costa Rica last month. The local people were friendly, the rainforest was breathtaking, and I felt my money was going directly to conservation. The project manager told me they had planted 50,000 trees since 2018. I think every tourist should choose ecotourism over mass-market holidays.'
(a) Pick out one statement that is based on personal experience rather than verifiable data. [1]
(b) The blogger claims the project has planted 50,000 trees. Explain two ways you could check whether this figure is accurate. [4]
(c) Explain why the blogger's recommendation that 'every tourist should choose ecotourism' might not be a reliable conclusion from a single visit. [4]
(d) Suggest one strength and one weakness of using travel blogs as sources of evidence about ecotourism. [3]
(a) One statement based on personal experience rather than verifiable data [1]
Any one of the following [1]:
These statements reflect the blogger's individual experience and emotions rather than measurable, independently verifiable data.
(b) Two ways to check whether the 50,000 trees figure is accurate [4]
Any two of the following, each worth [2]:
(c) Why the recommendation is not reliable based on a single visit [4]
A single visit provides only a snapshot and may not reflect the project's typical operations, which could vary seasonally or over time [1]. The blogger may have had an unusually positive experience; a different visitor at a different time might encounter problems the blogger did not see [1]. One project does not represent all ecotourism ventures: some may be poorly managed, environmentally harmful, or exploitative of local communities, so the blanket recommendation "every tourist should choose ecotourism" overgeneralises from a single data point [1]. The blogger is not an expert in conservation science, ecology, or sustainable tourism and therefore lacks the technical basis to make such a broad, categorical recommendation [1].
(d) One strength and one weakness of travel blogs as evidence about ecotourism [3]
Strength [1-2]: Blogs provide first-hand, personal accounts that describe the visitor experience in vivid detail. They capture aspects of a project (atmosphere, interactions with locals, practical logistics) that formal reports and academic studies typically do not include, offering a human perspective on how ecotourism feels in practice.
Weakness [1-2]: Bloggers may receive free trips, sponsorship deals, or affiliate commissions from the projects they visit, creating a financial incentive to write positive reviews regardless of their actual experience. This commercial relationship reduces objectivity and means the reader cannot be certain the account is honest.
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