Business Studies (9-1) - 0986 CIE

Justify Marketing Strategies Appropriate To A Given Situation:

Gbogbo ọrọ náà

A great product at the right price will still flop if nobody hears about it or it is sold in the wrong place. Marketing only works when the four elements, product, price, place and promotion, pull together towards the same goal. Combining them well is what we call a marketing strategy.

In this lesson you will see how the elements of the marketing mix influence consumer decisions, and how to recommend and justify a complete marketing strategy for a given business and situation. By the end you will be able to design a joined-up plan, not just list the four Ps, and explain why each choice fits the target market.

Ebumnobi

  1. Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances
  2. Recommend and justify an appropriate marketing strategy in given circumstances

Nkuzi Olu

Gee ntị na nkuzi a na ngwa

Maapụ uche

E seela isiokwu a ka ị hụ otu echiche si ejikọta.

Mepee maapụ uche na ngwa

Kaadị ncheta

Omume ncheta ngwa ngwa n'ihe a na-anwale n'isiokwu a.

Mee omume kaadị ndị a na ngwa

Akwụkwọ Ọmụmụ

Customers do not respond to product, price, place or promotion in isolation; they respond to the whole package. A marketing strategy that gets one element wrong can undo the other three. This is one of the most demanding objectives in the course because it asks you to bring the whole marketing mix together and justify it for a real situation, exactly the kind of evaluation examiners reward.

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Nnyocha Ọmụmụ

Ekele diri gi maka imecha ihe karịrị na Justify Marketing Strategies Appropriate To A Given Situation:. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.

Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.

Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.

  1. The four elements of the marketing mix are product, price, place and: A. profit B. promotion C. production D. purchasing Answer: B
  2. A marketing strategy is best described as a plan to: A. set only the price of a product B. combine the elements of the marketing mix to meet an objective C. train new employees D. record financial transactions Answer: B
  3. A product meets customer needs and is well priced and placed, but sales are poor because customers have not heard of it. The weak element is: A. product B. price C. place D. promotion Answer: D
  4. For an effective marketing strategy, the four elements should be: A. as different from each other as possible B. consistent and aimed at the same target market C. decided in random order D. ignored Answer: B
  5. Marketing to teenagers is usually most effective using: A. social media they use B. expensive newspaper notices only C. no promotion at all D. business brochures by post Answer: A

Rue ajuju ndi a n'ime ngwa ahu

Rue ajuju ndi a n'ime ngwa ahu

Meecha Ajụjụ Ule Ọmarịcha

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