Every business needs money: to start up, to pay day-to-day bills, and to grow. But where should that money come from? Borrow it, raise it from owners, sell shares, or use profit the business has already made? Each source has a cost and a catch, and choosing the wrong one can be as damaging as having no finance at all.
In this lesson you will sort the main sources of finance into internal and external, and short-term and long-term, meet newer options such as micro-finance and crowdfunding, and learn the factors that decide which source is best. By the end you will be able to recommend and justify a source of finance for a given business.
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