WAEC SSCE - Marketing - 2016 (Objective)

A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________

A merchandiser is a person who is responsible for the___________

The source of funds that a firm can use to address cash difficulties within one year is___________

Which of the following is not a factor that determines the price of a product?

A name. term, symbol or their combination that identifies the producer of a product is__________

The term Marketing mix describes:

An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________

A market outlet where one single product line is sold is____________

The term exchange in marketing means__________

A loss leader is a pricing system where goods are___________

A pricing system that relies on customers location to charge different prices is___________

A type of retails outlet where goods are sold through the use of catalogue is_________

An entrepreneur is primarily engaged in_________

A store that sells a single product supplied and produced by one manufacturer is___________

Which of the following is not a function of a warehouse?

The offering of trial products either for free or at a nominal price to consumers is__________

A practice of overstating the feature of a product to lure buyers to a store is_________

Which of the following is not a tool of sales promotion?

Perishable products are better transported by_________

The banning of cigarette advertisement in a country is___________

The closest channel member to the consumer is_________

An argument against advertisement is that it__________

An example of specialty goods is_________

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________

A function or market union in the local market is to_________

In marketing. demand means what the family___________

In marketing research, data that is collected from the target market is_________

One way to express marketing concept is___________

The first among the marketing orientation is_________

A document used when goods are sent through a common carrier is___________

.A company that offers storage facility to a seller is__________

Which of the following stages is not in the buyer's decision making process?

The reward for an entrepreneur is_____

The exchange of goods and services in international marketing is_____________

The information obtained from a marketing plan is______

A feature of cash and carry wholesaler is that it___________

The stage in a product life circle where advertising is needed in most is_______________

A price reduction to a buyer who buys in large volume is________

A commercial building for the storage of goods is a____________

The system of retailing operation used by Supermarkets is_________