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JAMB UTME - Commerce - 2001

Question 1 Report

The most effective type of advertising for branded product is?
Answer Details
The most effective type of advertising for a branded product depends on various factors such as the product itself, the target audience, and the marketing budget. However, competitive advertising can be considered as the most effective type of advertising for branded products. Competitive advertising involves comparing the features, quality, and benefits of a product with those of its competitors to highlight the superiority of the branded product. This type of advertising appeals to customers who are looking for the best value for their money and want to make informed purchase decisions. Competitive advertising can also help to establish brand loyalty and increase market share. However, it is important to ensure that the comparisons made in the advertising are fair, accurate, and not misleading.
Read lesson note on Advertising (WAEC)
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