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Question 1 Report
A health app sends users eight reminders to take medication. Half of the users receive reminders at exactly the same time each day, while half receive them at changing times. The developer measures how many doses each group remembers over 14 days.
(a) Identify the dependent variable. [1]
(b) Describe one reason why the developer should use the same medication reminder wording for every user. [2]
(c) Evaluate whether remembered doses are a fully valid measure of actual medication-taking behaviour. [2]
(a) Number of doses remembered / reported as remembered over 14 days [1] (b) Different wording could affect how memorable or clear a reminder is [1]; keeping it constant means differences are more likely due to reminder timing rather than a confounding variable [1]. [2] (c) Users may remember a dose but not take it, or take it without remembering accurately [1]; therefore self-reported remembered doses may not measure real adherence validly [1]. [2]
(a) Number of doses remembered / reported as remembered over 14 days [1] (b) Different wording could affect how memorable or clear a reminder is [1]; keeping it constant means differences are more likely due to reminder timing rather than a confounding variable [1]. [2] (c) Users may remember a dose but not take it, or take it without remembering accurately [1]; therefore self-reported remembered doses may not measure real adherence validly [1]. [2]
Question 2 Report
A headteacher wants to reduce cheating during a charity quiz. Before the quiz, teams either hear that "everyone is expected to check answers independently" or receive no reminder. Teachers record whether teams copy answers from another table.
(a) Name the type of norm in the reminder. [1]
(b) Use the idea of compliance to explain why a team might stop copying while teachers are nearby. [2]
(a) Injunctive norm [1] (b) The team may publicly follow the expected rule [1]; they may do this to avoid disapproval or punishment without privately believing that copying is wrong [1].
(a) Injunctive norm [1] (b) The team may publicly follow the expected rule [1]; they may do this to avoid disapproval or punishment without privately believing that copying is wrong [1].
Question 3 Report
A café owner changes the position of a donation jar each week to examine decision-making behaviour. At the counter, the jar is placed beside either a photograph of local patients, a graph showing fundraising progress, or no prompt. The owner records daily donations but also notes weather and customer numbers.
(a) Identify the independent variable. [1]
(b) Describe why customer number should be considered when interpreting the donation results. [2]
(a) The donation prompt beside the jar: patient photograph, fundraising graph or no prompt [1] (b) More customers provide more opportunities to donate [1]; therefore a higher total may be due to customer numbers rather than the prompt's effect on decision-making behaviour [1]. [2]
(a) The donation prompt beside the jar: patient photograph, fundraising graph or no prompt [1] (b) More customers provide more opportunities to donate [1]; therefore a higher total may be due to customer numbers rather than the prompt's effect on decision-making behaviour [1]. [2]
Question 4 Report
A pharmacist is training staff to support people collecting prescribed antidepressant medication. One customer says that the tablets have reduced her low mood, but she stopped taking them after two weeks because of nausea. Staff must communicate without implying that medication is the only explanation or treatment for depression.
(a) Name the class of medication commonly prescribed to increase serotonin availability. [1]
(b) Describe how this medication is thought to affect communication between neurones. [1]
(c) Evaluate one practical issue illustrated by the customer's experience. [2]
(a) Selective serotonin reuptake inhibitor / SSRI. [1]
(b) It reduces/restricts serotonin reuptake so more serotonin remains in the synapse / is available to the receiving neurone. [1]
(c) Nausea is a side effect that can reduce adherence [1], so the treatment may not be effective in practice unless the person receives medical support or an alternative treatment [1].
(a) Selective serotonin reuptake inhibitor / SSRI. [1]
(b) It reduces/restricts serotonin reuptake so more serotonin remains in the synapse / is available to the receiving neurone. [1]
(c) Nausea is a side effect that can reduce adherence [1], so the treatment may not be effective in practice unless the person receives medical support or an alternative treatment [1].
Question 5 Report
Read the information below about a youth-club observation. A volunteer noticed that people who were sitting close together and leaning towards each other continued a social conversation for longer than people seated at opposite ends of a bench.
(a) Identify the non-verbal communication cue observed. [1]
(b) Explain why this cue may have affected the length of the conversation. [2]
(a) Physical proximity / leaning towards the other person / body orientation [1] (b) Any two from: sitting close or leaning in can suggest interest or involvement [1]; it can make speaking and listening easier [1]; this may encourage the conversation to continue [1].
(a) Physical proximity / leaning towards the other person / body orientation [1] (b) Any two from: sitting close or leaning in can suggest interest or involvement [1]; it can make speaking and listening easier [1]; this may encourage the conversation to continue [1].
Question 6 Report
A paramedic trainer gives trainees a list of emergency equipment to learn. One group receives the items as a random list and another receives them grouped under headings such as "airway" and "wound care". Later, all trainees recall the equipment without headings.
(a) Name the memory strategy used by the second group. [1]
(b) Explain why this strategy could improve recall. [2]
(a) Chunking / organisation into categories [1] (b) Grouping reduces the number of separate units that must be held in short-term memory [1]; category headings provide retrieval cues for related items [1]. [2]
(a) Chunking / organisation into categories [1] (b) Grouping reduces the number of separate units that must be held in short-term memory [1]; category headings provide retrieval cues for related items [1]. [2]
Question 7 Report
At a community health centre, a researcher asks adults attending a free yoga session to complete a mental health questionnaire. The researcher explains that the study concerns stress and that people may leave at any time.
(a) Identify one piece of information needed for informed consent. [1]
(b) Describe one way the researcher could protect the participants’ right to withdraw. [1]
(c) Evaluate one possible problem with using only yoga attendees in this study. [1]
(a) Any one: what they will do / what data will be collected / possible risks / that participation is voluntary / how results will be used [1] (b) State clearly that they can stop without giving a reason, or provide a withdrawal procedure/contact [1] (c) The sample is self-selected and may already be interested in health, so it may not represent other people [1]
(a) Any one: what they will do / what data will be collected / possible risks / that participation is voluntary / how results will be used [1] (b) State clearly that they can stop without giving a reason, or provide a withdrawal procedure/contact [1] (c) The sample is self-selected and may already be interested in health, so it may not represent other people [1]
Question 8 Report
A train operator learns route names by linking each station to a vivid image. During a surprise test one month later, route names learned with images are recalled more often than route names copied repeatedly from a screen.
(a) Describe the result of this workplace study. [1]
(b) Explain how imagery may improve long-term memory. [2]
(c) Evaluate one reason why this finding should be applied cautiously to all people. [1]
(a) Route names learned using vivid images were recalled more often after one month than names learned by copying [1]. (b) Images create a meaningful association / visual code for the route name [1]. This supplies an additional retrieval cue or produces deeper encoding into long-term memory [1]. (c) Individual differences, such as visual-imagery ability or prior route knowledge, may mean the result does not apply equally to everyone [1].
(a) Route names learned using vivid images were recalled more often after one month than names learned by copying [1]. (b) Images create a meaningful association / visual code for the route name [1]. This supplies an additional retrieval cue or produces deeper encoding into long-term memory [1]. (c) Individual differences, such as visual-imagery ability or prior route knowledge, may mean the result does not apply equally to everyone [1].
Question 9 Report
A railway station manager observes a traveller drop a bag of oranges on a crowded platform. Many people look, but nobody helps for nearly a minute. In a quieter area, one passer-by helps immediately.
(a) Identify the social effect suggested by the crowded-platform observation. [1]
(b) Explain why the number of people present may affect helping behaviour. [2]
(a) Bystander effect / diffusion of responsibility [1] (b) With many bystanders, responsibility is spread across the group [1], so each person may assume somebody else will help [1].
(a) Bystander effect / diffusion of responsibility [1] (b) With many bystanders, responsibility is spread across the group [1], so each person may assume somebody else will help [1].
Question 10 Report
A clinical psychologist assesses Sam after his family report that he spends several hours each evening arranging kitchen items symmetrically. Sam reports a fear that something bad will happen if the arrangement is disturbed. The psychologist considers biological and behavioural factors before planning treatment.
(a) Name the mental health disorder most clearly suggested by Sam's characteristics. [1]
(b) Describe the difference between Sam's obsession and his compulsion. [2]
(c) Explain how operant conditioning could maintain Sam's arranging behaviour. [3]
(a) Obsessive compulsive disorder / OCD. [1]
(b) Obsession: the unwanted fear/thought that something bad will happen [1]. Compulsion: repeatedly arranging items symmetrically to reduce the anxiety [1].
(c) Arranging follows the obsession and produces short-term anxiety relief [1]. This relief is negative reinforcement because an unpleasant feeling is removed [1]. Therefore Sam is more likely to arrange items again when the fear occurs [1].
(a) Obsessive compulsive disorder / OCD. [1]
(b) Obsession: the unwanted fear/thought that something bad will happen [1]. Compulsion: repeatedly arranging items symmetrically to reduce the anxiety [1].
(c) Arranging follows the obsession and produces short-term anxiety relief [1]. This relief is negative reinforcement because an unpleasant feeling is removed [1]. Therefore Sam is more likely to arrange items again when the fear occurs [1].
Question 11 Report
A pharmacist uses a rhyme to remember the order in which supplies must be checked. After several weeks, she can recite the order without looking at the written list, which may support her health and safety behaviour at work.
(a) Name the process by which the rhyme is initially put into memory. [1]
(b) Describe one way the rhyme could improve recall. [1]
(c) Identify one limitation of using a rhyme for important information. [1]
(a) Encoding [1] (b) It provides an organised cue / repeats the information / creates an acoustic pattern that is easier to retrieve [1]. (c) It may oversimplify information / be confused with a similar rhyme / not help if the order changes [1].
(a) Encoding [1] (b) It provides an organised cue / repeats the information / creates an acoustic pattern that is easier to retrieve [1]. (c) It may oversimplify information / be confused with a similar rhyme / not help if the order changes [1].
Question 12 Report
Table 1 shows results from a memory study. Participants read a list of words, complete a two-minute puzzle, and then recall the words. One group studies in a quiet room and the other in a room with recorded café noise.
| Condition | Number of participants | Mean words recalled out of 20 | Range of scores |
|---|---|---|---|
| Quiet room | 18 | 13.6 | 7-18 |
| Café-noise room | 18 | 10.1 | 4-17 |
(a) Identify the condition with the higher mean recall score. [1]
(b) Use Table 1 to state the difference between the two mean scores. [1]
(c) Describe what the range suggests about individual differences in the café-noise group. [1]
(d) Evaluate whether the results alone prove that noise affects memory. [2]
(a) Quiet-room condition [1] (b) 13.6 - 10.1 = 3.5 words [1] (c) Scores vary widely, from 4 to 17, showing substantial individual differences [1] (d) The mean difference suggests quiet participants recalled more words [1], but results alone do not prove causation because chance variation or uncontrolled factors could explain the difference unless the study controlled them [1].
(a) Quiet-room condition [1] (b) 13.6 - 10.1 = 3.5 words [1] (c) Scores vary widely, from 4 to 17, showing substantial individual differences [1] (d) The mean difference suggests quiet participants recalled more words [1], but results alone do not prove causation because chance variation or uncontrolled factors could explain the difference unless the study controlled them [1].
Question 13 Report
A mental health nurse is meeting a teenager who has obsessive compulsive disorder. The teenager gives very brief answers while looking at the floor. The nurse pauses, uses a calm voice and says, “Take your time.”
(a) Identify one sign that the teenager may feel uncomfortable. [1]
(b) Explain how the nurse's response could support communication about compulsive behaviour. [2]
(a) Brief answers / looking at the floor / avoiding eye contact [1] (b) A calm voice and pauses can reduce pressure or anxiety [1]; this may help the teenager feel safe enough to describe obsessive thoughts or compulsive behaviour [1].
(a) Brief answers / looking at the floor / avoiding eye contact [1] (b) A calm voice and pauses can reduce pressure or anxiety [1]; this may help the teenager feel safe enough to describe obsessive thoughts or compulsive behaviour [1].
Question 14 Report
A university is considering whether to replace lectures with recorded videos for a revision course. In a pilot study, 24 students attend a live lecture and 24 watch the recording. Both groups take an immediate quiz and a delayed quiz two weeks later. The university also interviews students about concentration, motivation and social learning.
(a) Describe two quantitative measures the university could collect from this study. [2]
(b) Explain why a delayed quiz is useful when investigating long-term learning. [2]
(c) Evaluate the use of student interviews alongside quiz results. [3]
(d) Use the pilot design to explain one way the university could make a causal conclusion more credible. [3]
(e) Evaluate whether the university should make a final decision using only this pilot study. [10]
(a) Any two: immediate quiz score [1]; delayed quiz score [1]; time taken to complete a quiz [1]; attendance/completion rate [1]. Maximum [2] (b) An immediate quiz may measure short-term recall only [1]; testing after two weeks assesses whether information has been retained in long-term memory [1]. [2] (c) Interviews provide detailed accounts of concentration, motivation and social experiences [1]; this may explain patterns in quiz scores and improve understanding of student behaviour [1]; however, accounts may be subjective, affected by demand characteristics, and difficult to compare reliably [1]. [3] (d) Randomly allocate students to live or recorded conditions [1]; keep lecture content, tutor, length, quiz and testing conditions the same [1]; then a difference in results is more likely to be caused by delivery format rather than a confounding factor [1]. [3] (e) Supporting decision: the pilot compares the two formats directly using standardised quizzes [1]; delayed results address durable learning rather than immediate performance [1]; interviews add evidence about mental effort, motivation and social learning [1]; findings could identify whether recordings disadvantage a particular group [1]; a pilot is a practical, lower-risk way to test a change before wider implementation [1]. Limitations: 48 students may be unrepresentative of the university population [1]; one subject or one tutor may not represent other courses [1]; students may behave differently because they know they are in a study [1]; watching one recording is not the same as studying through a full term [1]; quiz scores may miss discussion skills, wellbeing and other educational outcomes [1]. Judgement: use the pilot as preliminary evidence, but replicate it with larger, varied groups and longer follow-up before replacing all lectures [1]. [10]
(a) Any two: immediate quiz score [1]; delayed quiz score [1]; time taken to complete a quiz [1]; attendance/completion rate [1]. Maximum [2] (b) An immediate quiz may measure short-term recall only [1]; testing after two weeks assesses whether information has been retained in long-term memory [1]. [2] (c) Interviews provide detailed accounts of concentration, motivation and social experiences [1]; this may explain patterns in quiz scores and improve understanding of student behaviour [1]; however, accounts may be subjective, affected by demand characteristics, and difficult to compare reliably [1]. [3] (d) Randomly allocate students to live or recorded conditions [1]; keep lecture content, tutor, length, quiz and testing conditions the same [1]; then a difference in results is more likely to be caused by delivery format rather than a confounding factor [1]. [3] (e) Supporting decision: the pilot compares the two formats directly using standardised quizzes [1]; delayed results address durable learning rather than immediate performance [1]; interviews add evidence about mental effort, motivation and social learning [1]; findings could identify whether recordings disadvantage a particular group [1]; a pilot is a practical, lower-risk way to test a change before wider implementation [1]. Limitations: 48 students may be unrepresentative of the university population [1]; one subject or one tutor may not represent other courses [1]; students may behave differently because they know they are in a study [1]; watching one recording is not the same as studying through a full term [1]; quiz scores may miss discussion skills, wellbeing and other educational outcomes [1]. Judgement: use the pilot as preliminary evidence, but replicate it with larger, varied groups and longer follow-up before replacing all lectures [1]. [10]
Question 15 Report
A regional mental health service is redesigning care for people with obsessive compulsive disorder. Its review finds that some people prefer medication, some request cognitive behavioural therapy with exposure and response prevention, and others benefit from both. Service managers need an evidence-based plan that considers effectiveness, side effects, access and individual characteristics.
(a) Name one biological treatment that may be offered for obsessive compulsive disorder. [1]
(b) Describe exposure and response prevention as a psychological treatment. [3]
(c) Explain one biological explanation for obsessive compulsive disorder. [4]
(d) Evaluate the use of biological and psychological treatments for obsessive compulsive disorder in this service. [17]
(a) SSRI antidepressant medication / selective serotonin reuptake inhibitor. [1]
(b) The person is gradually/directly exposed to a feared stimulus or situation [1]. They are supported to avoid the usual compulsive response [1]. Anxiety is expected to reduce over time without completing the compulsion [1].
(c) A genetic explanation states that inherited genes can create vulnerability to OCD [1]. Higher concordance in identical than non-identical twins would support a genetic contribution [1]. A biochemical explanation proposes atypical serotonin functioning [1], which may affect mood/anxiety regulation and contribute to obsessive or compulsive characteristics [1].
(d) Indicative content, award up to 17 marks: Biological treatments can be relatively quick to prescribe and may reduce symptoms sufficiently for people to engage in work, social life or psychological therapy [1]. SSRIs have some research support because altering serotonin availability can improve symptoms for some people [1]. Medication can be accessible where trained therapists and lengthy therapy appointments are limited [1]. However, an association between serotonin and OCD does not show that low serotonin is the sole cause [1]. Medication may produce side effects such as nausea, sleep disruption or sexual difficulties [1], reducing adherence [1]. Symptoms may return when medication stops if the person has not learned new coping behaviour [1]. Biological accounts can be reductionist because they overlook traumatic experiences, learning history, cognitions and social factors [1].
ERP directly targets compulsive behaviour by exposing the person to feared cues and preventing rituals [1]. It has face validity because the person learns that anxiety can decline without washing, checking or arranging [1]. This may provide longer-lasting skills that can be used independently after therapy [1]. Cognitive behavioural therapy can also challenge catastrophic beliefs and inflated responsibility that maintain obsessions [1]. Yet ERP can initially be distressing, and some people may discontinue it or refuse exposure tasks [1]. It requires time, trained clinicians and regular attendance, so access may be unequal [1]. Therapist skill and the quality of the therapeutic relationship can affect outcomes [1]. A narrow psychological explanation may also fail to address biological vulnerability or severe depression that makes therapy participation difficult [1].
A combined approach is often most appropriate because medication may lower anxiety enough for a person to tolerate ERP [1], while ERP teaches strategies that address compulsive behaviour and beliefs [1]. Treatment should be chosen collaboratively, considering symptom severity, previous response, side effects, preference, risk and practical circumstances [1]. The service should avoid claiming that one approach works for every person because OCD is heterogeneous and research samples may not represent all cultural and age groups [1]. A justified conclusion that a flexible combined and individualised plan is preferable, with monitoring and review, gains the final evaluative credit [1].
(a) SSRI antidepressant medication / selective serotonin reuptake inhibitor. [1]
(b) The person is gradually/directly exposed to a feared stimulus or situation [1]. They are supported to avoid the usual compulsive response [1]. Anxiety is expected to reduce over time without completing the compulsion [1].
(c) A genetic explanation states that inherited genes can create vulnerability to OCD [1]. Higher concordance in identical than non-identical twins would support a genetic contribution [1]. A biochemical explanation proposes atypical serotonin functioning [1], which may affect mood/anxiety regulation and contribute to obsessive or compulsive characteristics [1].
(d) Indicative content, award up to 17 marks: Biological treatments can be relatively quick to prescribe and may reduce symptoms sufficiently for people to engage in work, social life or psychological therapy [1]. SSRIs have some research support because altering serotonin availability can improve symptoms for some people [1]. Medication can be accessible where trained therapists and lengthy therapy appointments are limited [1]. However, an association between serotonin and OCD does not show that low serotonin is the sole cause [1]. Medication may produce side effects such as nausea, sleep disruption or sexual difficulties [1], reducing adherence [1]. Symptoms may return when medication stops if the person has not learned new coping behaviour [1]. Biological accounts can be reductionist because they overlook traumatic experiences, learning history, cognitions and social factors [1].
ERP directly targets compulsive behaviour by exposing the person to feared cues and preventing rituals [1]. It has face validity because the person learns that anxiety can decline without washing, checking or arranging [1]. This may provide longer-lasting skills that can be used independently after therapy [1]. Cognitive behavioural therapy can also challenge catastrophic beliefs and inflated responsibility that maintain obsessions [1]. Yet ERP can initially be distressing, and some people may discontinue it or refuse exposure tasks [1]. It requires time, trained clinicians and regular attendance, so access may be unequal [1]. Therapist skill and the quality of the therapeutic relationship can affect outcomes [1]. A narrow psychological explanation may also fail to address biological vulnerability or severe depression that makes therapy participation difficult [1].
A combined approach is often most appropriate because medication may lower anxiety enough for a person to tolerate ERP [1], while ERP teaches strategies that address compulsive behaviour and beliefs [1]. Treatment should be chosen collaboratively, considering symptom severity, previous response, side effects, preference, risk and practical circumstances [1]. The service should avoid claiming that one approach works for every person because OCD is heterogeneous and research samples may not represent all cultural and age groups [1]. A justified conclusion that a flexible combined and individualised plan is preferable, with monitoring and review, gains the final evaluative credit [1].
Question 16 Report
A charity develops a questionnaire to measure the effect of pet visits on residents’ mental health in care homes. One item asks, “Do the wonderful dog visits make you happier?” Residents answer from 1, strongly disagree, to 5, strongly agree.
(a) Identify one problem with the wording of this item. [1]
(b) Explain how this problem could affect the validity of the results. [1]
(c) Describe one improvement the charity could make to the item. [2]
(a) It is leading / biased because it calls the visits “wonderful” and assumes they make residents happier [1] (b) Residents may be encouraged to agree, so answers may not measure their genuine mental health response [1] (c) Remove emotive and assumptive wording [1], for example: “How, if at all, do dog visits affect your mood?” [1]
(a) It is leading / biased because it calls the visits “wonderful” and assumes they make residents happier [1] (b) Residents may be encouraged to agree, so answers may not measure their genuine mental health response [1] (c) Remove emotive and assumptive wording [1], for example: “How, if at all, do dog visits affect your mood?” [1]
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