WAEC SSCE - Marketing - 2021 (Objective)

Which of the following alternatives is a purpose of marketing concept?

The differentiation of a firm's product from other competing goods is__________

Which of the following sales promotional tool is used to encourage wholesalers and retailers?

The process of collecting and analyzing information about the external marketing environment is________

The part of an advertising leaflet that introduces the message of the advertisement is _________

All individuals and units that buy goods for personal use constitute the_______

Marketers are involved in production process because____________

Marketing activities carried out in more than one country is_____________

An element of the marketing mix is________

A reduction in general personal income which leads to a change in a company's pricing strategy is an element of the_______

An element of the external marketing environment is_____________

An internal source of fund for an entrepreneur is__________

A function of market union in a local market is to_____________

E-marketing is also called ________

Which of the following channels of distribution would a producer who wants to control its unit price use?

Individual or films that enhance business activities but do not participate directly in the business are_______

The willingness and ability to identify business opportunity, establish and operate it successfully is________

A short term tool used in boosting turnover is________

An example of nondurable goods is ________

Which of the following option is not a function of a warehouse?

The idea that consumers will prefer goods and services that are available and affordable is_____________

Which of the following consumer buying behaviors requires the least efforts?

Which of the following activities is not a function of a merchandiser?

A product that has undergone processing is_______

A disadvantages of warehousing is that it_____

Which of the following is not an example of institutional consumers?

The formation of a strategy to attain established marketing objectives is __________

An example of transportation document that is used or local trade is_______

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______

The cheapest mode of transportating imported cars from America to Nigeria is by _______

Which of the following items is a primary product?

The middlemen that buys in bulk and sells in bit is ________

The body formed by sellers of a common product in a local market is an example of ________

An example of long-term source of fund for an entrepreneur is____________

The amount of money charged for a _______

Which of the following behaviors would satisfied customer exhibit? 

The elements that make up marketing planning are_________

i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

If the unit cost price of a product is #90 and sold at a profit margin of 50%, what is the selling price?

A company that sells its goods directly in foreign countries is engaging in________

An advertising media with the highest coverage area is ____________